Archive — September, 2009
Holiday Season Gift Cards
by webmaster — September 24, 2009
Selling your gift cards to businesses: I received a great idea in the mail this week from Publix stores in Florida. The title of the direct mail piece: "Choose a gift that helps your business look good. And you'll look good too." "This year give Publix Gift Cards as your gift of appreciation to business associates and their families." Publix has been one of the most aggressive grocers in the promotion of gift cards in their stores, on their website and in direct mail offers.read more
Special Anniversary Ads
by webmaster — September 19, 2009
Every year we get calls from retailers asking for help for a "special anniversary ad." Normally the special ads are for the 20th, 30th, 40th, or 50th anniversary. Maybe even a 90th anniversary! Why wait 10 years between anniversaries to celebrate?read more
The Importance of Website Analytics
by webmaster — September 11, 2009
Earlier this week one of our customers asked me if we had research on how many people actually read a printed insert ad --- with a newspaper distribution of 12,000 in a small, suburban town. We've seen some recent research conducted in similar sized markets with similar subscribers - and it's not pretty.read more
Filed Under: Company News
