Archive — December, 2009
5 Predictions for 2010
by Ryan Joy — December 31, 2009
Two of my favorite things about late December are the year-end lists and the predictions for the upcoming year. It's December 31, and we couldn't resist giving you our "Top 5 List" of marketing predictions for supermarkets in 2010.read more
The No-Name Trap
by DW Green — December 28, 2009
In the marketing classic Positioning, authors Al Ries and Jack Trout, probably the world's best-known marketing strategists wrote that it is unwise to use initials for a company name. They have coined the practice the "no-name trap". While there are successful exceptions to the initial rule, Ries and Trout warn against using the letter "w". As "dou-ble-U" is the only letter in alphabet with more than one syllable. Unfortunately I didn't read the book until after I had named my company…unknowingly falling into the "no-name trap!"read more
Branded iPhone Apps
by Ryan Joy — December 24, 2009
Should a branded Application for iPhone and iPod Touch be part of your new media marketing strategy? Here are 3 questions and 4 benefits to consider. Let’s say you want to connect with a group of potential customers who will never open your printed ad. As the iPhone commercial says: "There’s an app for that."read more
Digital Signage in Your Supermarket
by webmaster — December 17, 2009
Thinking about using digital signage in your stores? It doesn't matter if your plans include a single LCD monitor at the front entryway of your store, or a network of 10 LCD monitors placed throughout your store. Either way, we can help! Here's a list of five items you need to consider before starting your installation...read more
The Value of Values
by DW Green — December 15, 2009
The Value of Values. In today's economy the need to effectively communicate retailer's value proposition to consumers is critical to maintain and grow revenue. However, the values I'm talking about here, go much deeper than a pricing strategy. I'm referring to the social principles or standards held by individuals or groups. How is this relevant to the grocery business? You'll need to know to compete successfully.read more
Strategic Positioning
by DW Green — December 10, 2009
Right about now, you may be thinking, "Our stores are strategically positioned; what can this guy tell us that we don't already know?" But it's all in how you define strategic positioning. Strategic positioning means different things to different people. We define strategic positioning as the creation of a unique and valuable position, supported by a system of activities distinct from those of your competitors. The key words here are "unique," "activities," and "distinct."read more
Keeping Consistent
by webmaster — December 1, 2009
"You cannot expect to achieve new goals or move beyond your present circumstances unless you change." —Les Brown "But change must always be balanced with some degree of consistency." —Ron D. Burtonread more
Filed Under: Company News
