Archive — May, 2010
Remembering & Honoring Those Who Have Served
by webmaster — May 28, 2010
In commemoration of Memorial Day, our office will be closed on Monday, May 31.read more
Food for Thought: Telling the Stories of Your Favorite Products
by webmaster — May 27, 2010
Whether it's a brand new offering or a long-time customer favorite, chances are there is a story behind it to tell. Product storytelling is one of the easiest and most effective ways to enhance the customer experience and build brand equity. Consider exploring the following inquiries as a way to uncover the stories behind products in your stores:read more
Purpose And Soul
by DW Green — May 26, 2010
I was humbled to participate in a tribute to one of our clients last week. Among others, I was interviewed, on video no less, on their behalf. I was presented with a list of questions to address by the interviewer ahead of time. As I was preparing my responses, I realized, from my perspective, what the essence of my clients company truly is. To me, our client is a humanistic company. It is a company with a soul. And from the depths of their soul, the will to give uncommon service to all stakeholders flows. This company is imbued with the joy of service, to the community, to society, to the environment, to customers, and to associates.read more
Principles of Listening, Communications, Relatedness, Trust, Partnership and Collaboration
by DW Green — May 20, 2010
Last October I attended The Heart of Leadership workshop in the Seattle area with Ryan Joy, VP of Creative Services, and Erica Hutchinson, Director of Communications. The three of us attended a second workshop, The Heart of Making a Difference, in February of this year. Both workshops were incredible experiences. Among the many things we learned, improving our listening and communication skills were huge, on both a personal and professional level.read more
Parking Lot Pondering Moment
by DW Green — May 17, 2010
I sent an email to a business prospect last week. I thought the content of the email would make a good blog post. An edited version of the email follows. One morning last week after finishing a golf lesson, I was standing in the golf course parking lot pondering Melissa McLean Jory. Melissa is a high school classmate I connected with on facebook last year. Melissa is a nutrition expert, specializing in Celiac disease. Because of her deep knowledge and wonderful personality we hired her to speak about blogging and Celiac disease at our GPS (Green Positioning Summit) workshop last year. Melissa writes an excellent blog, and her facebook posts are very well written. Her voice, her tone, her language is positive, upbeat, informative, happy, humorous, and insightful. It resonates with me; the language makes me smile and demands my attention. Kudos Melissa! So, in this parking lot pondering moment I realized how really important voice, tone and language are to advertising and marketing communication.read more
The 411 on OOH Advertising
by DW Green — May 13, 2010
I'm not much for acronyms. I find them difficult to remember and confusing. Weird, since my first name is acronym-like! Anyway, this IOW isn't about acronyms but about OOH, which stands for "out-of-home" advertising. Out-of-home advertising (also referred to as outdoor advertising) is any form of advertising that reaches the consumer while he or she is outside of the home. It includes formats like billboards (I love billboards!); transit advertising for airports, bus depots and train stations; street furniture including bus benches, bus shelters and news racks; and commercial locations like shopping malls, movie theatres, ball parks, concert halls, etc. What about advertising in elevators? Or the new age sandwich board? Human directional signage, sign spinners and sign twirlers are very effective!read more
Leadership
by DW Green — May 10, 2010
Leadership can be thought of as a capacity to define oneself to others in a way that clarifies and expands a vision of the future. Skilled leaders accomplish great things and inspire others to grow in responsibility and skills. The quotes listed below emphasize the importance of perseverance, service, and reliability. Leaders give their best in whatever job they're doing. Any of us can take on leadership roles and qualities just by doing our jobs in a dependable way and encouraging others to share in and help us in attaining a worthwhile vision.read more
To Theme or Not To Theme, That is The Question
by DW Green — May 6, 2010
I have always been a proponent of using themes for the cover page of weekly ads. In my view, the purpose of the weekly ad is to attract new ad readers and new customers to the store. The purpose of attracting new customers is an important distinction, since most consumers who read weekly ads; tend to read only those of their primary food store.read more
Purposeful Marketing
by Ryan Joy — May 6, 2010
No matter how busy you are it's critical to take the time to understand what you're doing and why you're doing it. Make it a part of your process to clarify the purpose of each marketing activity, using the five steps below.read more
Filed Under: Company Blog