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Archive — July, 2010

Improve Price Perception

by DW Green — July 29, 2010

"Back-to-school" is just around the corner, and the back-to-school season, like all seasonal events or activities, offers an excellent opportunity for retailers to improve or reinforce their price perception.

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A New Kind of Happy Meal

by webmaster — July 23, 2010

Now more than ever, retailers are looking for new ways to meet the needs of price-conscious customers, and a family meal deal, or value meal program, is a great way of doing so. This type of program provides shoppers with a menu of foods or a list of ingredients that can be made into a family meal for four, all for less than about $4 per person.

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Be a Wordsmith

by DW Green — July 21, 2010

“The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” Mark Twain How management refers to personnel and store activities can bolster a store’s commitment to its ...

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Marketing To Your Most Important Customer

by Ryan Joy — July 17, 2010

Question: What is the most important market segment you should be targeting? Answer: Your employees. Good companies aim first to make raving fans within their own team. Employees should be excited to tell your stories, sell your products, and explain how you provide value to customers. If your employee culture is authentic and vibrant, your other customers will feel the magnetism of a special place.

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Building Customer Loyalty: Double Sales Without Adding a Single New Customer

by DW Green — July 15, 2010

We are often asked about our position on loyalty card programs. Some retailers swear by them, and some swear at the mere mention of them. We advise on their advantages and their drawbacks. If you're considering a loyalty card program, or if you already have one, ponder this personal approach to building customer loyalty.

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Great Food, Good Neighbor

by webmaster — July 8, 2010

George Jenkins founded Publix with a spirit of giving in mind. He was once asked, "If you hadn't given away so much, how much do you think you would be worth today?" His response, without hesitation: "Probably nothing."

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Marketing To Your Most Important Customer

by Ryan Joy — July 1, 2010

Question: What is the most important market segment you should be targeting? Answer: Your employees. Good companies aim first to make raving fans within their own team. Employees should be excited to tell your stories, sell your products, and explain how you provide value to customers. If your employee culture is authentic and vibrant, your other customers will feel the magnetism of a special place.

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