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Archive — August, 2010

Lessons from Trader Joe’s

by Ryan Joy — August 26, 2010

This month's Fortune Magazine features a wonderful article on Trader Joe's, and it made me think about the kinds of competitive advantages that are often overlooked. 1. Distinctive private brands are a competitive advantage. From "Two Buck Chuck" to "Trader Jose's" to "Reduced Guilt Potato Chips," Trader Joe's does not carry generics; they skillfully craft private brands.

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Lessons from Trader Joe’s

by Ryan Joy — August 26, 2010

This month's Fortune Magazine features a wonderful article on Trader Joe's, and it made me think about the kinds of competitive advantages that are often overlooked. 1. Distinctive private brands are a competitive advantage. From "Two Buck Chuck" to "Trader Jose's" to "Reduced Guilt Potato Chips," Trader Joe's does not carry generics; they skillfully craft private brands.

read more

Three Tips for Successful Text Message Marketing

by webmaster — August 19, 2010

Give customers a special short code, and the number that they should text that short code to. Once a customer texts that unique short code from their cell phone, their cell number will be added to your database of text message recipients. You can also create a sign-up form on your website that lets customers submit their cell phone numbers online.

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Planning For Your Fourth Quarter

by webmaster — August 12, 2010

Now that we're eight weeks away from the all-important 4th quarter, how are your sales distribution rates...margins...ad markdowns...sales...customer counts? Have you dusted off your 2010 4th quarter plan lately? You may be in the middle of your eighth period budget and needing to aggressively gain momentum going into the 4th quarter. Why not take a couple of days out of your routine to make a trip to Phoenix and allow us to help you with a revised 4th quarter business plan?

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Involve Employees

by DW Green — August 11, 2010

Employee focus groups are one of the best ways to foster a sense of ownership and generate marketing ideas, as well as to reduce employee theft and turnover. Focus groups give employees at all levels an opportunity ...

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Creating Customer Moments

by Ryan Joy — August 5, 2010

So much has been said about experience in retail, that sometimes it seems like a tired, commonplace idea. And yet, when we look around the marketplace, virtually no one is actually implementing a true experiential approach. Experience is the art of creating moments. It is about empathy, thinking creatively from the customer's point of view to design a better shopping trip, a special eating experience, and an intimate relationship with your customer.

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