Archive — September, 2010
Black Friday Sales
by DW Green — September 30, 2010
The Friday following Thanksgiving is generally the worst food-shopping day of the year for supermarkets across the country. If not the lowest sales day of the year, it's certainly in the top five! Accordingly, many retailers "give up" on sales for the long weekend following Thanksgiving. Many even cancel their weekly ad Thanksgiving week. Is this a good strategy or a self-fulfilling prophecy?read more
Connecting with Younger Customers Part One: 5 Keys to Marketing to Millenials
by Ryan Joy — September 24, 2010
As your loyal, core customers age, it becomes more critical to really understand younger customers. The children of the Baby Boomers, often referred to as "Gen Y" or "Millenials", are being courted by national chains. And as the first group of Millenials turns 30 this year, it's past time to pay attention to these 80 million potential customers.read more
What's In-Store For Fall?
by webmaster — September 16, 2010
Special events, eye-catching displays and seasonally themed promotions that create a fun and unique shopping experience for customers of all ages. Here are three fall-inspired ideas to help you make the most of the upcoming fall season:read more
Compelling Customer Experience
by DW Green — September 14, 2010
We believe that “customer experience” is critical, and “getting it right” is obviously key. Like first impressions, you only get one chance to get experience right. Research has shown that experience motivates consumers to action, action that ...read more
What's that hanging from the ceiling of your store?
by webmaster — September 9, 2010
I'd like you to take just 10 minutes to take note of something you probably don't pay much attention to, but that your customers notice every time they shop your store. Look at what is hanging from the ceiling and the walls of your store, and ask yourself, "What does this say to our customers about our brand?"read more
Memorable Customer Service
by DW Green — September 3, 2010
Most retail businesses in America believe that they offer good customer service, but in reality, the opposite is probably more accurate. Why? With the daily demands of performing repetitive tasks in a highly productive environment, employees are often oblivious to customers and their needs.read more
Filed Under: DW's Blog
