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Archive — March, 2014

Customer Service Advantage

by DW Green — March 27, 2014

I received an email from a client yesterday. It’s a great story and a wonderful example of customer service. The value of impeccable attention and commitment to customer service is immeasurable. Marketing is truly a company-wide activity. If you ...

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Are Your Marketing Activities Integrated Into Your Brand Experience?

by DW Green — March 11, 2014

There’s an outstanding independent retailer in the Midwest. They are superb operators. They opened two new stores and a new retail support center in 2012 and acquired three additional locations last year. They’ve added a store loyalty ...

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