by DW Green — October 11, 2017
In Search of Excellence, Tom Peters’ famous book first published in 1982, describes eight basic principles of management that made forty-three of America’s best-run companies successful. One of the principles was “Stick to the netting.” Stay with the business you know and outsource the rest! Retail grocery is about selling and merchandising. Not advertising and marketing design.
On the surface in-house ad departments can seem more efficient and cost effective. However, if you look deeper into the actual cost of maintaining a highly professional advertising design team those cost can be much more than what you thought. Often times in-house ad departments become a source of overhead that limit or reduce resources needed to improve retail activities that directly improve sales and customer experience. Not to mention the negative impact poorly designed materials can have on your company’s brand.
The added cost of office space, computer hardware and software and their ongoing maintenance, as well as photo libraries, insurance, and labor benefit packages can make the benefits of an in-house department much less attractive. Even the rate of pay necessary to attract talented designers can be problematic. Outsourcing design work to a professional design/brand firm like DW Green Co. can end up saving you money and provide you with a much better end product that will help increase sales, customer count, and brand image.
Filed Under: DW's Blog