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Branded iPhone Apps

by Ryan Joy — December 24, 2009

Should a branded Application for iPhone and iPod Touch be part of your new media marketing strategy? Here are 3 questions and 4 benefits to consider.Let’s say you want to connect with a group of potential customers who will never open your printed ad. As the iPhone commercial says: “There’s an app for that.”Apple has sold over 50 million iPhones and iPod Touches—contrast that with the 6 million people on Twitter, and you start to see the power of the platform as a marketing vehicle. The iPhone is the most popular phone in America, but the real strength of the iPhone is the App Store, a collection of over 100,000 applications that do just about anything you can imagine. As David Pogue of the New York Times put it, apps “make the iPhone (or the iPod Touch) do absolutely amazing things… stunts a cell phone has no right to perform.” Now with over a billion apps downloaded since the store opened in July 2008, brands like Target, Whole Foods, and Kraft have discovered the marketing value of a custom app.

Is an iPhone App Right for Your Stores?

Here are three questions to help you decide if an iPhone app makes sense for you:
  1. Do you already have a brand strategy and a strong web presence?If you have a well developed brand strategy and a website that supports your brand with rich content and feat
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