DW's Blog

Mistakes Are Learning Experiences

by DW Green — August 12, 2015

Ben Franklin once said “In this world nothing can be said to be certain, except death and taxes.” I would add mistakes to that list of certainties! All three are inevitable! Though it seems that we view our personal mistakes much differently than mistakes made by others. Especially those mistakes made by our subordinates. Why is that? Since we all make mistakes shouldn’t we extend the same forgiveness and understanding to our employees that we accord ourselves for our errors?Unintentional mistakes just happen. Accept that reality. Identify the cause and work to improve the process. The notion that the same mistake will never happen again is erroneous. Like stubbing ones toe, one cannot guarantee the same mistake will never happen in the future. Consider, for example, the dozens of oil spills in the U.S. over the past 25 years.What’s more troubling to me is when employees become fearful of making mistakes, for fear of reprisal or retribution. When people are afraid of making mistakes, they shut down; they won’t take risks or try new ideas. We learn from failure not from success. It’s best to treat mistakes as a learning experience. Discuss, learn and move forward.“Freedom is not worth having if it does not include the freedom to make mistakes.” —Gandhi...
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by DW Green — August 6, 2015

Leadership can be thought of as a capacity to define oneself to others in a way that clarifies and expands a vision of the future. Skilled leaders accomplish great things and inspire others to grow in responsibility 
and skills. I believe that growth and development of people is the highest calling of leadership. Leaders give their best in whatever job they’re doing. Any of us
 can take on leadership roles and qualities just by doing our jobs in a dependable
 way and encouraging others to share in and help us in attaining a worthwhile vision.The following leadership quotes emphasize the importance of perseverance, service, and reliability.JOHN QUINCY ADAMS: If your actions inspire others to dream more, learn more, do more and become more, you are a leader.KENNETH BLANCHARD: The key to successful leadership today is influence, not authority.RALPH NADER: I start with the premise that the function of leadership is to produce more leaders, not more followers.JOHN WELCH: Good business leaders create a vision, articulate the vision, 
passionately own the vision, and relentlessly drive it to completion.JAMES BUCHANAN: The test of leadership is not to put greatness into humanity, but to elicit it, for the greatness is already there.I hope these leadership quotes have given you some important insights....
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Thank You

by DW Green — July 31, 2015

Sage commentary by Mr. Zack…Mr. Adam Zack. Affectionately known as Mr. Z, Beardless One or sometimes just Bob. Treating everyone with honor and respect is powerful and responsible behavior. Whether it’s a customer, a vendor, a team member, a subordinate or a superior, everyone is deserving and worthy of being treated with respect and simple kindness. Our society in general could use an infusion of respect and kindness towards each other. Even when we disagree or need to discipline, it can be done in a respectful and honorable way. Acknowledgment is another meaningful practice. “Thank you Judy for a job well done.” “Thank you Becky for that always present smile.” “Thank you Andrew for your positive and enthusiastic interaction with that customer.” “Thank you Adam for that outstanding Blog!” There are always a jillion things you can acknowledge someone for. And the cool thing is, the acknowledger always feels better about himself/herself for doing it. We’re all in the same ship traversing the sea of life. Being mindful of the golden rule in our everyday behavior and actions—make it a way of Being. Do unto others, as you would have others do unto to you....
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For A Guy Who Smells He Sure Is Popular

by DW Green — July 23, 2015

Humor should be a prerequisite to life’s lessons. It helps keep us sane; keeps us from taking ourselves too seriously. It calms our apprehensions and puts life’s imperfections into perspective. Humor is the diversion we need to get us through the trials and tribulations of our lives. Humor is the ability to laugh at ourselves and only to laugh with others. Humor is the defining characteristic between the pessimist and the optimist. Humor may be defined as sudden whim, but being whimsical is not all bad! Here’s one of my favorite ad themes. Sure garlic isn’t a high tonnage item, but there are many items that be tied into a garlic promotion.For A Guy Who Smells He Sure Is PopularAnd the winner, by a nose, For Most Popular Seasoning is…(drumroll please) …Garlic!” The thunderous applause from people everywhere drowns out the boos and hisses from jealous spices like oregano, cumin and tarragon. After all, garlic is hardly Mr. Congeniality, loudly announcing himself throughout the house at mealtimes, or smack in the middle of a kiss. He’s not terribly photogenic, with his short, stocky body and unkempt goatee. And he thinks he can kick any recipe in town. Is it possible that this bulbous bully has a Napoleon complex?Maybe. But despite garlic’s egocentric qualities, we have all grown to love him. After all, garlic has been adored for centuries, not only for its robust flavor, but also its magical and medicinal qualities....
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Thoughtfulness is Key to Profitability

by DW Green — July 1, 2015

Thoughtfulness. A simple enough concept; yet not always easy to practice. Once mastered, however, it is one of the greatest gifts you can give; and not just to friends and loved ones on special occasions and holidays…but to everyone, always. And, as you establish yourself as thoughtful to others, they’ll go out of their way to please you back. Thoughtfulness is a habit; internalized, it becomes a way of life, a part of our being. It’s always cool when a renowned business expert validates a belief. Here’s a short article on thoughtfulness by Tom Peter’s.
 Service: on Thoughtfulness
—Tom Peters
I think it was the recession—the great recession, or whatever you want to call it—that really got me thinking about this. You know, when times are very tough and tough decisions have to be made, as they certainly have to be made, fundamental human decency toward one another is arguably more important than at any other time.And somehow or another, the word thoughtfulness came into my mind. And I like the word thoughtfulness. And then the next step in this process—and I’d ask you to think about this—many of you, most of you, probably have some kind of value statement. Put the employee first, put the customer first, put the shareholder first, whatever it is. And so, I am really literally asking you—it’s probably only got, like, five lines, right?—I want one of those five lines, or six lines, to say—precis...
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The Purpose of a Business is to Get and Keep a Customer

by DW Green — June 25, 2015

In view of Adam’s Cyber Monday blog and the resistance he’s encountered with respect to its markdown, considering the program from a different perspective might prove beneficial. Very simplistically a business must produce revenue in excess of costs in sufficient quantity and with sufficient regularity to attract and hold investors in the enterprise, and must keep at least abreast and sometimes ahead of competitive offerings.There is a wonderful book, The Marketing Imagination by Theodore Levitt. It was first published in 1983. Mr. Levitt was an economist and professor at Harvard Business School. He proposed a definition for corporate purpose: Rather than merely making money, it is to create and keep a customer. His book resonated with me. I believe that a business leader’s top priority is sales and the company’s ability to attract and keep customers. Sometimes this requires selling product at or below cost.The following is an excerpt from The Marketing Imagination.
 “Profit is a meaningless statement of the corporate purpose. Without customers in sufficient and steady numbers there is no business and no profit. No business can function effectively without a clear view of how to get and hold customers, what its prospective customers want and need, and what options competitors give them, and without explicit strategies and programs focused on what goes on in the market place, rather than what’s possible at th...
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by DW Green — June 19, 2015

Listening is an extremely important quality. Being “present” in a conversation is the biggest gift you can give to another person. When someone feels that they have been “heard” they feel accepted and appreciated. We can all learn when we truly listen. The listening article below by Chris McGoff is excellent. I hope you it enjoy it as much as I do. I read it often to remind myself to be present in my conversations.

Stop Listening

Make yourself available.

by Chris McGoff
I ARRIVED AT THE RESTAURANT early to ensure we would be seated at a private table.
My expected guest was an executive of a major enterprise and one of my most important customers. I requested the meeting with her to solicit her feedback on how my team was doing and to better understand her priorities and pressing issues—to hear how we could enhance our value to her. I also needed to ask her a favor. I had a big agenda, and the stakes were high. Too much was on the line merely to listen attentively. I was there to be a listening from nothing deeply.
You have likely internalized the value of listening. I now challenge you to stop listening and start being a listening from nothing deeply. How does this differ? The changes are subtle; the shifts in behavior, small. But the response will be staggering: People...
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Guarantees and Well-being

by DW Green — May 27, 2015

I’m an ardent proponent of product and service guarantees. A guarantee is a promise or assurance that a company will stand behind the quality of products it sells or services it performs. Guarantees build trust and loyalty with consumers. In a sense, a guarantee is a company’s commitment to the well being of its customers. Wow, what an intriguing approach to serving the customer. Imagine a conscious intention by company leaders to enhance the well-being* of a customer. Is that possible?

5 Reasons Why A Guarantee Works

First, it pushes the entire company to focus on customers’ definition of good products/service, not an executive’s assumption. Second, it sets clear performance standards, which boost employees performance and morale. Third, it generates reliable data (through payouts) when performance is poor. Fourth, it forces an organization to examine its entire service-delivery system for possible failure points. Last, it builds customer loyalty, sales and market share.What is a good guarantee? It is (1) unconditional, (2) easy to understand and communicate, (3) meaningful, (4) easy and painless to invoke, and (5) easy and quick to collect on.Cheating. Fear of customers cheating is a big hurdle for some when considering offering guarantees. Sure, there will be cheats—the handful of customers who take advantage of a guarantee to get something for nothing. What they cost the company amounts to very little compared to the benefits derived from ...
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Faith And Well-Being

by DW Green — May 14, 2015

Faith is our sixth core value. Faith can be a difficult word to explain and define. Heck, even has seven definitions. All of which express a piece of the essence of faith.
  1. confidence or trust in a person or thing: 
    faith in another’s ability.
  2. belief that is not based on proof: 
    he had faith that the hypothesis would be substantiated by fact.
  3. belief in God or in the doctrines or teachings of religion: 
    the firm faith of the Pilgrims.
  4. belief in anything, as a code of ethics, standards of merit, etc.: 
    to be of the same faith with someone concerning honesty.
  5. a system of religious belief: 
    the Christian faith; the Jewish faith.
  6. the obligation of loyalty or fidelity to a person, promise, engagement, etc.:
    failure to appear would be breaking faith.
  7. the observance of this obligation; fidelity to one’s promise, oath, allegiance, etc.:
    he was the only one who proved his faith during our recent troubles.
To me, faith means believing in a Power greater than oneself. Whether it’s the combined wisdom and talent of your employees or the belief in the Divinity, the Creator of all things. Even personal intuition, or gut feeling arises from a power greater t...
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Handsome Sales

by DW Green — May 5, 2015

Yep Adam, retail is all about presentation and merchandising! Especially food retailing. People eat with their eyes. They purchase with their eyes. Of all the varied supermarket activities, the single most important, the most valued, the skill set to “own”, the key to competitive advantage is presentation/merchandising. Even the value of “street appeal” rests in the appearance of the storefront from a distance.Presentation and merchandising set the tone for the entire shopping experience. Its what creates the “likeability,” “comfortability” and “authenticity” of the retail brand. Its what creates sales and additional sales and additional sales. Of course, readable, well-designed, well-placed signs and story telling add to the magic and message of BUY ME!!If you could do just one thing for the balance of the year, work on improving your product presentation and merchandising skills. If you do, you will experience a handsome increase in sales!

Read more about merchandising and Wegmans

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