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Archive — May, 2015

May I Present…

by Adam Zack — May 5, 2015

Do you know the three most important words to increase sales? Price? No. Service? No. Selection? No. Sure they are important factors, and they do influence the buying decision, but the three most important words to get ...

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Handsome Sales

by DW Green — May 5, 2015

Yep Adam, retail is all about presentation and merchandising! Especially food retailing. People eat with their eyes. They purchase with their eyes. Of all the varied supermarket activities, the single most important, the most valued, the skill ...

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Perfect

by Adam Zack — April 22, 2015

1perfect adjective per·fect \ˈpər-fikt\ : having no mistakes or flaws: completely correct or accurate: having all the qualities you want in that kind of person, situation, etc. I don’t know if there is a word that in ...

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The Magic Words

by Adam Zack — April 15, 2015

Nothing mesmerizes like magic. Remember how certain phrases or words were the conductors for magic to really happen? “Open Sesame” (does anyone remember that? From Alibaba and the Forty Thieves? We used to change it to Open ...

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Mirror Mirror…

by Adam Zack — April 2, 2015

“When I look in your eyes I see a reflection. And that reflection is me, and I look mahvelous, dahling.” – Billy Crystal (as Fernando Llamas) Being in retail all my life (literally – my dad worked ...

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I Got a Name

by Adam Zack — March 27, 2015

Like the pine trees lining the winding road I got a name, I got a name– Jim Croce When I was in 8th grade I was on team that made the school yearbook. Our instructor, Mr. Bellamy, asked ...

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Adam’s Family Values

by Adam Zack — March 19, 2015

When I think of family, I think of a group of people related to me that somehow, through thick and thin, warts and flaws, fights and reconciliations still manage to share an unwavering support, love and loyalty ...

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Setting Your Ground Rules

by Adam Zack — March 10, 2015

To us fervent carnivores there is nothing quite like the quest for the perfect burger. I have driven many miles, read extensive reviews and scoured social media for the ultimate combination of beef, bread and condiments that ...

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Not The Same Ole Grind

by webmaster — March 10, 2015

Differentiation is the essence of competition. I love the word differentiation. It’s a difficult word for me to spell and pronounce—the word inaudibly tumbles out of my mouth, often landing on deaf ears! But aside from poor ...

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In Support of REAL Local

by Adam Zack — March 4, 2015

There is a certain national natural foods chain that really, really, REALLY tries hard to make its customers think it is a local company. And they do a really good job of reinforcing that brand image in ...

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