Archive — August, 2014
LoLo’s Fresh Food Warehouse
by webmaster — August 6, 2014
Case Study: Improve Effectiveness in Print and Email LoLo’s Fresh Food Warehouse Lolo’s Fresh Foods Warehouse in Provo, Utah, came to us looking to attract more customers with their weekly ad and email blast. We created a ...read more
On the Subject of Subjects
by Ryan Joy — June 17, 2010
If you're like most of us, you read less than half of what shows up in your inbox, and only decided to open this email after considering (1) the sender and (2) the subject line. In their book Successful Email Marketing Strategies, Hughes and Sweetser deem subject lines "the single most important element in a promotional email."read more
Effective Email Marketing Strategies
by webmaster — January 7, 2010
Thinking of developing an email marketing strategy, or looking to improve the one you already have? Approach email marketing like you would a good relationship. 1. Understand The Law of Attraction An email marketing strategy does not exist without subscribers, so compelling customers to signup is a necessary first step. Attract new subscribers by promoting your email program—and the benefits of subscribing to it—by using various means of communication: online, in print, or face-to-face.read more
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