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Archive — April, 2010

Understanding the Basics of Mobile and Online Coupons

by webmaster — April 15, 2010

Clipping coupons is no longer the only way for price-conscious shoppers to get a good deal. Coupon usage is on the rise, and companies are responding by providing customers with convenient multi-media coupon offers that can benefit the consumer—and the retailer. By offering multi-media coupons, retailers are able to un-clutter their print ads by dispersing weekly items to other platforms while still collecting co-op money. Email and text message programs also enable businesses to continuously build their customer databases, laying the foundation for stronger and more enduring customer relationships.

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Text Message Marketing: FAQs

by webmaster — March 18, 2010

Some 3.5 billion text messages are sent and received each day according to a recent estimate by CTIA, the wireless industry trade group. Approximately 97% of all of the text marketing messages sent are opened. So why aren't more retailers utilizing text messages to reach out to their customers? Why aren't you? If you're lacking clarity on this relatively new form of marketing, here are some of our answers to a few of the most common frequently asked questions we hear...

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Branded iPhone Apps

by Ryan Joy — December 24, 2009

Should a branded Application for iPhone and iPod Touch be part of your new media marketing strategy? Here are 3 questions and 4 benefits to consider. Let’s say you want to connect with a group of potential customers who will never open your printed ad. As the iPhone commercial says: "There’s an app for that."

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