Archive — May, 2010
The 411 on OOH Advertising
by DW Green — May 13, 2010
I'm not much for acronyms. I find them difficult to remember and confusing. Weird, since my first name is acronym-like! Anyway, this IOW isn't about acronyms but about OOH, which stands for "out-of-home" advertising. Out-of-home advertising (also referred to as outdoor advertising) is any form of advertising that reaches the consumer while he or she is outside of the home. It includes formats like billboards (I love billboards!); transit advertising for airports, bus depots and train stations; street furniture including bus benches, bus shelters and news racks; and commercial locations like shopping malls, movie theatres, ball parks, concert halls, etc. What about advertising in elevators? Or the new age sandwich board? Human directional signage, sign spinners and sign twirlers are very effective!read more
Filed Under: Company News
