Twitter

Archive — May, 2015

Handsome Sales

by DW Green — May 5, 2015

Yep Adam, retail is all about presentation and merchandising! Especially food retailing. People eat with their eyes. They purchase with their eyes. Of all the varied supermarket activities, the single most important, the most valued, the skill ...

read more

Adam’s Family Values

by Adam Zack — March 19, 2015

When I think of family, I think of a group of people related to me that somehow, through thick and thin, warts and flaws, fights and reconciliations still manage to share an unwavering support, love and loyalty ...

read more

Setting Your Ground Rules

by Adam Zack — March 10, 2015

To us fervent carnivores there is nothing quite like the quest for the perfect burger. I have driven many miles, read extensive reviews and scoured social media for the ultimate combination of beef, bread and condiments that ...

read more

Not The Same Ole Grind

by webmaster — March 10, 2015

Differentiation is the essence of competition. I love the word differentiation. It’s a difficult word for me to spell and pronounce—the word inaudibly tumbles out of my mouth, often landing on deaf ears! But aside from poor ...

read more

In Support of REAL Local

by Adam Zack — March 4, 2015

There is a certain national natural foods chain that really, really, REALLY tries hard to make its customers think it is a local company. And they do a really good job of reinforcing that brand image in ...

read more

Out Locally-ing the Real Locals!

by DW Green — March 4, 2015

It’s well documented that consumers prefer shopping a locally owned retail store to a national or regional chain store. But being locally owned, in and of itself, is not reason enough to maintain a long-term business relationship ...

read more

Addition By Subtraction

by DW Green — February 25, 2015

In the spirit of high school mathematics and National Pi day lets look at another mathematical concept, the “addition by subtraction” theory! Can a successful retail brand appeal to everybody? Nope. No one brand can possibly have ...

read more

Sign of the Times

by DW Green — February 18, 2015

The ole maxim “Signs Sell” is true! But then I guess that’s what a maxim is, an expression of a general truth or principle. In truth, however, the maxim should read “A well-designed sign with thoughtful and ...

read more

Stick to the business you know and outsource the rest!

by DW Green — February 10, 2015

In Search of Excellence, Tom Peters’ famous book first published in 1982, describes eight basic principles of management that made forty-three of America’s best-run companies successful. One of the principles was “Stick to the netting.” Stay with ...

read more

Positioning

by DW Green — December 16, 2010

Positioning is one of my favorite topics. Positioning is KEY to differentiating your brand from your competitors. The most dangerous competitors are those that are most like you. And the best way to separate yourself from your ...

read more

Filed Under: Company News

  • Archives

  • Categories

  • Tag Cloud:

  • Our Work: