Archive — May, 2015
Handsome Sales
by DW Green — May 5, 2015
Yep Adam, retail is all about presentation and merchandising! Especially food retailing. People eat with their eyes. They purchase with their eyes. Of all the varied supermarket activities, the single most important, the most valued, the skill ...read more
Adam’s Family Values
by Adam Zack — March 19, 2015
When I think of family, I think of a group of people related to me that somehow, through thick and thin, warts and flaws, fights and reconciliations still manage to share an unwavering support, love and loyalty ...read more
Setting Your Ground Rules
by Adam Zack — March 10, 2015
To us fervent carnivores there is nothing quite like the quest for the perfect burger. I have driven many miles, read extensive reviews and scoured social media for the ultimate combination of beef, bread and condiments that ...read more
Not The Same Ole Grind
by webmaster — March 10, 2015
Differentiation is the essence of competition. I love the word differentiation. It’s a difficult word for me to spell and pronounce—the word inaudibly tumbles out of my mouth, often landing on deaf ears! But aside from poor ...read more
In Support of REAL Local
by Adam Zack — March 4, 2015
There is a certain national natural foods chain that really, really, REALLY tries hard to make its customers think it is a local company. And they do a really good job of reinforcing that brand image in ...read more
Out Locally-ing the Real Locals!
by DW Green — March 4, 2015
It’s well documented that consumers prefer shopping a locally owned retail store to a national or regional chain store. But being locally owned, in and of itself, is not reason enough to maintain a long-term business relationship ...read more
Addition By Subtraction
by DW Green — February 25, 2015
In the spirit of high school mathematics and National Pi day lets look at another mathematical concept, the “addition by subtraction” theory! Can a successful retail brand appeal to everybody? Nope. No one brand can possibly have ...read more
Sign of the Times
by DW Green — February 18, 2015
The ole maxim “Signs Sell” is true! But then I guess that’s what a maxim is, an expression of a general truth or principle. In truth, however, the maxim should read “A well-designed sign with thoughtful and ...read more
Stick to the business you know and outsource the rest!
by DW Green — February 10, 2015
In Search of Excellence, Tom Peters’ famous book first published in 1982, describes eight basic principles of management that made forty-three of America’s best-run companies successful. One of the principles was “Stick to the netting.” Stay with ...read more
Positioning
by DW Green — December 16, 2010
Positioning is one of my favorite topics. Positioning is KEY to differentiating your brand from your competitors. The most dangerous competitors are those that are most like you. And the best way to separate yourself from your ...read more
Filed Under: Company News