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Archive — May, 2015

May I Present…

by Adam Zack — May 5, 2015

Do you know the three most important words to increase sales? Price? No. Service? No. Selection? No. Sure they are important factors, and they do influence the buying decision, but the three most important words to get ...

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Handsome Sales

by DW Green — May 5, 2015

Yep Adam, retail is all about presentation and merchandising! Especially food retailing. People eat with their eyes. They purchase with their eyes. Of all the varied supermarket activities, the single most important, the most valued, the skill ...

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Perfect

by Adam Zack — April 22, 2015

1perfect adjective per·fect \ˈpər-fikt\ : having no mistakes or flaws: completely correct or accurate: having all the qualities you want in that kind of person, situation, etc. I don’t know if there is a word that in ...

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Adam’s Family Values

by Adam Zack — March 19, 2015

When I think of family, I think of a group of people related to me that somehow, through thick and thin, warts and flaws, fights and reconciliations still manage to share an unwavering support, love and loyalty ...

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Setting Your Ground Rules

by Adam Zack — March 10, 2015

To us fervent carnivores there is nothing quite like the quest for the perfect burger. I have driven many miles, read extensive reviews and scoured social media for the ultimate combination of beef, bread and condiments that ...

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Not The Same Ole Grind

by webmaster — March 10, 2015

Differentiation is the essence of competition. I love the word differentiation. It’s a difficult word for me to spell and pronounce—the word inaudibly tumbles out of my mouth, often landing on deaf ears! But aside from poor ...

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In Support of REAL Local

by Adam Zack — March 4, 2015

There is a certain national natural foods chain that really, really, REALLY tries hard to make its customers think it is a local company. And they do a really good job of reinforcing that brand image in ...

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Out Locally-ing the Real Locals!

by DW Green — March 4, 2015

It’s well documented that consumers prefer shopping a locally owned retail store to a national or regional chain store. But being locally owned, in and of itself, is not reason enough to maintain a long-term business relationship ...

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Let’s all have some Pi!

by Adam Zack — February 25, 2015

Pi – A transcendental number, approximately 3.1415, represented by the symbol π, that expresses the ratio of the circumference to the diameter of a circle and appears as a constant in many mathematical expressions. 3.14159265358979323846264338327950288 (to infinity…) ...

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Addition By Subtraction

by DW Green — February 25, 2015

In the spirit of high school mathematics and National Pi day lets look at another mathematical concept, the “addition by subtraction” theory! Can a successful retail brand appeal to everybody? Nope. No one brand can possibly have ...

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