Archive — January, 2015
RESPONSIVE FRUSTRATION
by Adam Zack — January 20, 2015
In addition to being an admitted retailaholic, I am also an oenophile. No, that is not something depraved or salacious (or maybe it is?). An oenophile is a wine enthusiast. I really love the whole process of ...read more
An iPad-Ready Web Site
by Ryan Joy — September 13, 2012
Is your site optimized, not just for mobile phones, but for a tablet? In yesterday’s Apple event, CEO Tim Cook said Apple sold more iPads last year than any PC manufacturer sold of their entire line. He ...read more
New Client Site Live Today!
by Ryan Joy — August 29, 2012
We’re proud to launch a new site for Usalco, a leader in custom cabinets and store equipment. http://usalcoltd.comread more
Dorothy Lane's New Site is Live!
by Ryan Joy — August 14, 2012
We’re proud to have partnered with the DLM team to design and develop the front end of their new web site.read more
Food for Thought: Telling the Stories of Your Favorite Products
by webmaster — May 27, 2010
Whether it's a brand new offering or a long-time customer favorite, chances are there is a story behind it to tell. Product storytelling is one of the easiest and most effective ways to enhance the customer experience and build brand equity. Consider exploring the following inquiries as a way to uncover the stories behind products in your stores:read more
Auditing Your Website
by webmaster — March 4, 2010
Take a look at your website. Is it the best it can be? Sometimes it's easy to spot the deficiencies that are preventing a website from performing at optimum levels; other times, a little investigating is required. A web audit is an invaluable tool for taking an objective look at your website's performance. At DW Green Company, we use the audit outlined below to assess the effectiveness of our clients' websites in five key areas of performance: User Experience and Search Engine Optimization; Content; "Clickability"; Traffic; and Credibility. Take a look at the web audit below—you might find some new opportunities for improving your site that you haven't considered before!read more
Supermarket Website Tracking 101
by webmaster — February 11, 2010
How can you track visitors to your website? What are they looking at? What are they ignoring? Do they "click-through" on your email promotions? How much time should you invest in studying your website traffic? What do you do with the information once you have it? A website tracking system shows you exactly how your website is performing.read more
To Blog or Not to Blog
by webmaster — January 14, 2010
"A shortened form of the word 'weblog,' a blog can be both cost effective and effective." When it comes to social media and your business, a blog is one of the best choices for your online business strategy and can be a vital business tool, given that a staggering majority of the information shared around the globe today is electronic. When done well, your business blog can reach a huge audience of potential customers who care about what you have to say and can help build and enhance your company's brand and visibility. Here are five of the many reasons why you should consider starting a business blog...read more
The Importance of Website Analytics
by webmaster — September 11, 2009
Earlier this week one of our customers asked me if we had research on how many people actually read a printed insert ad --- with a newspaper distribution of 12,000 in a small, suburban town. We've seen some recent research conducted in similar sized markets with similar subscribers - and it's not pretty.read more
Filed Under: Company News
