Company Blog

Thank you not thanks.

by Adam Zack — August 5, 2020

Sincerely thank your customers.

Thanks for the support and wonderful feedback from last week’s blog about my buddy Scott who has liver disease. The feedback and, well just the process of putting his difficult journey in writing helped shake him and all (well most, some are still mysteriously silent) of his friends and family into action. A fundraiser was started to help defray his medical costs and the support has brought this gentle giant to tears and humility. While he has lost over 130 lbs, this is not the way you want to lose weight. No one’s thinking “Hey, liver disease is a great way to shed 40% of my body weight! Look at my before and after photos!” We were talking about the importance of thanking everyone who has been so supportive, and the sincerity of the thank you came up. It’s easy to craft a well written thank you to respond to people – some of them total strangers – who willingly give you their hard earned money (especially in these times) and send the same message to everyone. Scott’s words to me: “I started doing thank you notes and I’m trying to make each word personal and not a generic thank you.” That hit me. Not make each note personal, but each word. It really was a reminder from a past blog that I wrote in 2015 http://dwgreen.com/2015/04/the-magic-words/ about how important it is to sincerely thank your customers. Your appreciation – from simple words and eye contact to a small thank you gift – a bouquet of flowers, a new snack item, a beverage, something you know is in their dietary universe – cements loyalty like nothing else can. Your key employees need to be empowered to convey your appreciation to your best customers. They know who the best customers are – probably much better than you do.

As we know sometimes the smallest gesture carries the biggest weight. A well-timed bouquet can say what a dozen emails never could. When a loyal customer walks in and you hand them fresh blooms—chosen with intention, maybe even sourced from an Illinois florist who understands the charm of a classic arrangement—you’re not just giving flowers. You’re giving a moment.

That moment tells them they matter, that you notice their presence, that they’re part of the story your business has been writing for years. It’s old-school, sure, but those are often the gestures that land the deepest. And your front-line team, the folks who see these customers every day, are the ones who know exactly when such a gesture will hit just right. Empower them, and you’ll find that gratitude—done sincerely and thoughtfully—keeps customers coming back long after the petals have faded.

When those moments matter, having access to a dependable flower delivery option makes all the difference. Businesses today lean on a local flower delivery service not just for convenience, but for the kind of reliability that keeps these small gestures effortless. Fresh blooms arriving right when you need them allow your team to maintain that warm, human touch without scrambling for last-minute fixes. It’s a simple system that supports a timeless practice—showing appreciation in a way that feels genuine, personal, and grounded in the kind of hospitality customers remember.