Company Blog
Unseen Greatness
by Adam Zack — November 12, 2025
“Unseen greatness needs that light of affirmation to grow.”
Most of us aspire to do great things. To leave a mark on the world, or at least on those you know. We all have at least one great quality that defines us and drives us to get out of bed and go to work. There is so much unseen greatness that only requires a little cultivating to bring it above the surface. Think of it like white asparagus. I personally hate asparagus, but pretty much everyone I know loves it, so I am always happy to cook some when I’m grilling. White asparagus never sees the light of day. It looks pale and unnatural. It’s only when it breaks through the soil and into light that it enters the “green vegetable family” and makes all my friends and family who think it’s so great happy. I guarantee that if there was only white asparagus, it would not be nearly as popular as it is. Unseen greatness needs that light of affirmation to grow. One of the best, most affirming statements you can ever say to someone is “That’s a great question.” Successful speakers do it all the time. Especially in a public setting, someone who gets up the nerve to raise their hand to ask a question feels 100% less nervous about it when the validity of their question is acknowledged. The same goes when you are dining out and when the waiter takes your order and affirms your selection with “Excellent choice” or “That’s my favorite”. The tip and your comfort with the restaurant automatically and immediately rises. Affirmation matters and it allows greatness to start to show.
Read More – Equanimity: The Gift Of Recognition
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