Company Blog
GOOD = GREAT
by Adam Zack — February 4, 2026
“Being good in all important roles in life is more important than being great in a few…”
For some reason I have been thinking a lot about goodness and greatness lately. And my thoughts have even made me think differently. There is a lot of greatness by individuals in the world. Super Bowl MVP. Olympic Gold Medalist. Top Chef. Academy Award Winner. There are great achievers making great accomplishments. Occasionally someone might tell you that you are indeed great. It could be that you are a great boss, or a great parent, or maybe a great friend. But I think there are too many categories of potential greatness to be great in all of them. I’ll hear about a supposedly great person, and while one achievement may indeed be great, that person severely lacks in one of what I consider some of the other major life categories. A Grammy Award winning musician may be a great singer, but he’s a lousy husband. A Top Chef may cook unbelievable dishes, but he’s a terrible father, and so on. So I have decided that for me I don’t want to focus on being great at one thing. Instead I want to be good at many: A good father, a good husband, a good boss, a good friend, a good son, a good brother, a good uncle, a good cook, a good driver and many more. To me, being good in all of the important roles in my life is more important than being great in a few, and being lousy in others. That’s my definition of how good is = great.
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