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We Need to Talk

by Adam Zack — March 25, 2026

Adam

“we need to talk, and we need to talk every day. To our employees and customers and vendors. When we do it, and really make the effort, the result is success for everyone.”

My phone chimed and I looked at the text: “We need to talk” Uh oh. Has that phrase, whether it’s spoken aloud or written in a text or email ever conveyed a positive, optimistic tone? Nope. Even with an exclamation mark: “We need to talk!!” it delivers a sense of dread and worry. Something’s wrong. How about: “WE NEED TO TALK”. In caps, somebody is definitely in trouble. Add their name to it: “WE NEED TO TALK, STEPHEN” and the s%$# is definitely going to hit the fan for Stephen. Gulp, followed by a stomach roll and fear that something is going to change, and not for the good. Communicating effectively is vitally important in our business, and especially below par in the grocery industry. How many times have you asked, or heard an employee in a retail store asked a question they should know, and the response is “I dunno, nobody told us.” Or something along those lines. I’m telling you now that we need to talk, and we need to talk every day. To our employees and customers and vendors. When we do it, and really make the effort, the result is success for everyone. We need to talk, and we need to talk now, so we don’t get the text “WE NEED TO TALK!” later.

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