Company News
Gluten Free Jubilee: No Grain, No Pain!
by webmaster — June 3, 2010
Several of our customers have used posters, shelf signage, ad “drop-ins”, bag stuffer-style information sheets and web content to communicate to shoppers that they offer a wide variety of gluten-free items in their stores. For shoppers living a gluten-free lifestyle, all of these efforts are helpful and appreciated.
If you attended our 2009 GPS (Green Positioning Summit) workshop in Phoenix, you heard Melissa McLean Jory, a well respected and nationally known expert in celiac disease and gluten sensitivity, speak on her mission to “increase awareness of celiac disease and help people navigate the gluten-free lifestyle.” If you’re interested in learning more about gluten-free living, view Melissa’s latest blog post.
As Melissa explained during GPS III (click here to view Melissa’s presentation) there are thousands of individuals seeking places to shop that offer gluten-free products merchandised with gluten-free shelf signage.
One of our customers, Sprouts Farmers Markets, is currently running a month long promotion featuring gluten-free items. From April 25th to June 2nd the Sprouts stores are featuring their “Gluten-Free Jubilee” event offering a 25% discount on gluten-free products sold in their stores.
In addition, Sprouts is promoting on their website their Gluten-Free Guide, which provides information and shopping tips for gluten-free shoppers.
What a great promotional idea! Not only does the event clearly promote the fact that Sprouts is aware of the challenges of a gluten-free diet, but they take the extra measures to discount gluten-free items for a month, and offer a comprehensive booklet to help those with Celiac disease find products at Sprouts stores.
Consumers who are suffering from Celiac disease or are challenged with a gluten-free diet are sure to notify friends who share the same concerns, and word will spread that Sprouts is the place to shop for gluten-free items.
If you’re as committed as Sprouts is to helping those looking for gluten-free items, this is a good example of how to take the extra steps to reach out to customers and exceed their expectations.
Filed Under: Company News
