DW's Latest Post

How To Create Effective Ads

The primary goal of effective advertising is to attract an audience and motivate them to action. The goal is to drive customer traffic. The goal is to differentiate your store and your ad from your competitors and to always support your stores strategic position. Effective ads do all of these things. The result is advertising that not only achieves the short-term goals of increased sales and customer count, but advertising that becomes the building blocks of tomorrow’s success and prosperity as well. Advertising store attributes often pays off in profitability even when it doesn’t immediately increase sales. It reinforces a stores differential status from competitors and reinforces many past and present experiences with satisfied customers. Indeed, image is...

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Previous Entries

A Management Checklist: 10 Essentials for Exceptional Customer Service

Creating a store culture of exceptional customer service requires a strong commitment to service at all levels of the company, beginning at the top. It requires executives to think...

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DW Green Company, a River Company

The generational longevity of a company. The manager of a living company understands that keeping the company alive means handing it over to a successor in at least the same health...

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This Just In

This Week's GPS
True Local

Gayle Shanks shares how she builds community and drives sales.

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Real World Solutions

Custom iPhone App
  • Customization includes custom branded name, icon, splash screen, and graphics skin, plus custom store content
  • Robust recipe search includes special diets like gluten-free and vegan, and nutrition information
  • and more...
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(Good) Ideas

This Week's Idea
Social Media: So What?

A Recap from Part 1: A consultant group we respect recently recommended that companies wait to get...

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Blog-O-Rama

DW's Latest Post
How To Create Effective Ads

The primary goal of effective advertising is to attract an audience and motivate them to action. The goal is to drive customer traffic. The goal is to differentiate your store and your...

read more