by Adam Zack — February 21, 2024loy·al
giving or showing firm and constant support or allegiance to a person or institution.
“loyal service”How loyal are you? I was thinking about how there are many levels of loyalty. A faithful spouse. A fan of your favorite sports team no matter how bad they are. A brand of automobile. The type of mobile phone you use. Even the type of barbecue you will buy. (I am a loyal Weber man.) The type of beer you drink. But how loyal are you to where you get your food? I think Amazon changed a lot of loyal shoppers because they brought something to the table that was easier, faster and cheaper than brick and mortar stores. We like to think we are loyal to our grocery store, especially if it’s independent and family owned. It’s us against the Krogers, Albertsons and Walmarts of the world, right? We gotta stick together! But loyalty only goes so far and so long unless you are giving your customers the intangibles like super friendly service, cleanliness, selection and quality. You may be a little more expensive, but the opportunity you have to make the connection that can influence generations to come. I saw a young mom and her two year old daughter in my store on Monday. ...read more