Company News
A New Kind of Happy Meal
by webmaster — July 23, 2010
According to a recent Gallup poll, “Having enough money to ‘buy the things you need’ is a strong correlate of Americans’ broad perception of their own well being.”
The Gallup data suggest that “the contentment that comes from being able to pay one’s bills, buy groceries, put gas in the car, and possibly have a few dollars leftover may help make a majority of Americans in households earning more than $24,000 feel positively about their overall wellbeing.”
Now more than ever, retailers are looking for new ways to meet the needs of price-conscious customers, and a family meal deal, or value meal program, is a great way of doing so. This type of program provides shoppers with a menu of foods or a list of ingredients that can be made into a family meal for four, all for less than about $4 per person.
We worked with one of our clients, Jensen’s Finest Foods, to promote “Jensen’s Dinner Deals” at their Blue Jay store location. Each week, Jensen’s would feature a new meal that customers could make for less than $10. To promote the program, we created an 11×17″ menu template on which store employees could print out the list of ingredients for that week’s meal, as well as the total cost of the ingredients and the total amount saved; a colorful, branded 22×28″ stanchion poster for the menu to be mounted on each week; and a weekly Dinner Deal shopping list for customers to pick up in-store.
Another client, Chief Supermarkets, promotes their Dinners for Dollars program online, listing the ingredients needed to create a meal for four people for $15 or less, the price of each ingredient, and the average cost of the meal per person.
In today’s marketplace, retailers who find creative ways to meet their shoppers’ most fundamental needs are doing more than just providing low or competitively priced groceries. They’re helping customers feel positively about their overall wellbeing. And that’s value that anyone can feel good about.
Filed Under: Company News
