DW's Blog

Handsome Sales

by DW Green — May 5, 2015

Yep Adam, retail is all about presentation and merchandising! Especially food retailing. People eat with their eyes. They purchase with their eyes. Of all the varied supermarket activities, the single most important, the most valued, the skill set to “own”, the key to competitive advantage is presentation/merchandising. Even the value of “street appeal” rests in the appearance of the storefront from a distance.

Presentation and merchandising set the tone for the entire shopping experience. Its what creates the “likeability,” “comfortability” and “authenticity” of the retail brand. Its what creates sales and additional sales and additional sales. Of course, readable, well-designed, well-placed signs and story telling add to the magic and message of BUY ME!!

If you could do just one thing for the balance of the year, work on improving your product presentation and merchandising skills. If you do, you will experience a handsome increase in sales!