DW's Blog
Personal Packaging
by DW Green — August 26, 2015
Yes, packaging and product presentation are very important. People buy with their eyes. And eat with their eyes. Strong visual cues are crucial to sales. Personal packaging is imperative too. Handsome, authentic uniforms and appropriate grooming standards say a lot about the professionalism, expertise and approachability of store employees.
The internal “packaging” of associates is essential too. A smile versus a frown, a pleasant friendly tone versus a grumpy agitated one and a happy demeanor versus a dispirited disposition can make all the difference in delivering exceptional customer experience. Wise leaders treat their staff with courtesy, respect and dignity. They honor them for who they are and encourage them to be themselves. When individuals are acknowledged and feel that they are “heard” their job performance excels.
We are all unique with our own special gifts and skills. Life is short; we can all make a difference in the world!
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