DW's Blog

Simplicity

by DW Green — June 22, 2016

Describing his blog topic, Adam said, “Decided to do something fun and a little different this week.”

So, in light of fun and different, lets talk about Roger Ramjet for a moment. Roger Ramjet was the star and namesake of the animated cartoon TV series that first aired in 1965. I loved the show. It was very funny, due in part, to its amazing simplicity. Of course, the audience was children, but the simplicity of the animation was the foundation of its humor.

Simplicity in advertising design is very powerful. Less is definitely more. The use of white space brings immediate attention to the message. As Lao Tzu said in the Tao Te Ching, the what’s not there (white space) makes the what’s there (copy/image) useful.

Enjoy…