DW's Blog

Personality

by DW Green — February 15, 2017

…Boresville USA

I remember as a kid, I’d hear, “Well, she may not be too cute but she has a great personality!” That didn’t make much sense to me at the time, but now I realize it’s very true. A personality can either repel or attract. The ones that attract have a powerful energy, an excitement, an ability to draw attention, create an attraction and an interaction.

Design has personality too—repelling or attracting. I receive many weekly email blasts from retailers nationwide. Looking for both design and content ideas. I’m surprised at how many I receive that are lacking positive personality appeal. They’re boring, creating ZERO brand affinity. These include some from very successful companies.

Take a close look at your email marketing. Does the design pack a punch? Is it reflecting positively on your brand? Does it create excitement and provide a great reason to shop in your store? Or is it boresville? A yawner? Is it destined for deletsville?

I yawn my way through many email blast on ad days. How ‘bout you?

Have a listen: https://www.youtube.com/watch?v=a9gWMUMPli4