DW's Blog

Be A Wordsmith

by DW Green — July 19, 2017

Prime-timers!

“The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” —Mark Twain

How management refers to personnel and store activities can bolster a store’s commitment to its employees and to exceptional customer service. For instance, calling part-time employees prime-timers conveys the excellent performance expected of them, the respect due them, and their full membership on the team. Often times the sanitation or janitorial staff is taken for granted, even though their skill set and talent is critical to the stores overall success. Consider a fresh name for those very important employees like the Clean Team or Cleanness Pro’s. Try coupling the word sales with various job functions, like visual sales instead of stock and display and register sales instead of cashier or checker. Deliberately use the word selling interchangeably with customer service to reinforce that they are essentially the same thing.

Have some fun with this activity!