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by DW Green — May 8, 2019
Marketing Chops!
I received a Hot email blast from Dorothy Lane Market last week. “Hot Sauce Hurrah”, 20% Off all hot sauces! Plus, they told a brief story on eight different hot sauces on their website, two of which are manufactured in Ohio. Sure, last Sunday was Cinco de Mayo, but Dorothy Lane had the marketing chops to highlight a smoking category while promoting their fantastic product variety! I think it’s wise to promote product categories. Consumers have many product choices. It’s great when retailers present them in a single event. Categories like mustard, BBQ sauce, salsa, soup, olive oil, salad dressing, root beer, even oatmeal and more! Variety is a competitive advantage. Show what you got and tell their story! Well done Dorothy Lane Market!
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