DW's Blog

Relationality

by DW Green — July 20, 2022

Business is about relationality.

Logos in ancient Greek philosophy is the controlling principle in the universe. A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. Logotherapy is a therapeutic approach that helps people find personal meaning in life.

I wonder if there is any symmetry in meaning and expression between the Ancient Greek principle of Logos, the science of meaning through logotheraphy and the modern activity of logo design.

In business, a company logo represents its identity, its values and meaning. The logo is the face of the company. It says welcome to our home, we’re here to serve!

We could say that the original blueprint for everything that exists is relationship. The first blueprint for reality (Logos) was relationality. Relationality is not about comparison; it is about unity and kinship. A relational reality creates relationships between ideas or entities, it is an affective force that compels us to not just understand the world as relational, but feel the world as kin. So too with business. Business is about relationality. Think about it.