DW's Blog
Customer Service
by DW Green — January 10, 2024
Delighting a customer will build customer loyalty and ultimately improve sales.
Yesterday I read an excellent blog post by Seth Godin on customer service. Seth’s insight on customer service reminded me of how critical a company’s overall service strategy is determined and implemented.
Quoting from Seth Godin’s blog post…
“Customer service is a choice.
It’s either part of your strategy or you’re paying for your mistake.
You can’t cost cut your way to greatness.
Great customer service is expensive, but it’s also free. It’s free because delighting a customer who has an issue is the single cheapest way to not only keep that customer but have them spread the word.”
Just an operational mindfulness of delighting a customer will build customer loyalty and ultimately improve sales.
If you found Seth’s insights valuable, subscribing to his blog is a great way to further expand your knowledge on various topics related to business and marketing.
I highly recommend subscribing to Seth’s Blog.
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