DW's Blog

The Awakening Enterprise: How Business Can Serve Our Highest Potential

by DW Green — July 10, 2024

In this paradigm, mastery is built upon the highest use of competitive qualities.

What is the true purpose of business, and whom does it ultimately serve? I propose a radical perspective: business can be a path to awakening.

At its core, good business is about connectivity, relationships, sharing resources, and a sense of higher purpose. Just as personal relationships can be a direct route to spiritual growth, so too can our professional endeavors. In the realm of business, we grapple with fundamental human issues such as fairness, trust, respect, integrity, and transparency. By viewing business as a valid spiritual practice, we uncover hidden opportunities for both inner and outer growth.

In this paradigm, mastery is built upon the highest use of competitive qualities. However, instead of competing against each other, we strive for individual and collective excellence. We compete to see who can be of the greatest service to the whole.

By reframing business in this light, we create a space where economic activity becomes a powerful tool for personal transformation and societal progress. This approach challenges us to align our professional lives with our deepest values, fostering a business environment that nurtures both material and spiritual well-being.