Company Blog

Good Intentions Don’t Stock the Shelves

by Adam Zack — March 5, 2025

“..thinking about great products and service isn’t enough—those thoughts have to translate into results.”

I heard someone say today, “It’s the thought that counts.” And it got me thinking—no, actually, it’s the result that counts. I could sit here and think all the good thoughts in the world about your happiness or success, but if nothing changes for you, then what did my good thoughts really count for? Not much. Action beats intention every time.

Curious, I dug into the phrase’s origins. Turns out, it’s more than just a cliché—it’s a full-blown proverb, credited to Henry van Dyke, Jr., a professor, ambassador, and clergyman at the turn of the 19th century. This guy was no lightweight—he was a friend of Helen Keller and even officiated Mark Twain’s funeral. The original saying? “It’s not the gift, it’s the thought that counts.”

And sure, that makes sense. A poorly wrapped gift or a sweater two sizes too big still carries the message that someone cared enough to try. It’s a gentle nudge to appreciate the effort, not just the execution.

But let’s be real—good intentions only go so far. In today’s world, especially in business, the thought alone doesn’t cut it. Safety, quality, and customer service aren’t about trying; they’re about delivering. In our grocery stores, thinking about great products and service isn’t enough—those thoughts have to translate into results. Otherwise, they’re just thoughts, floating around, counting for… well, nothing.

Think about it. Or better yet—act on it.