DW's Blog
Take Time to Reflect
by DW Green — November 16, 2016
I read an interesting article on Tuesday, 7 Habits for a Happy, Healthy Holiday Season, by Melissa Eisler, in the Chopra Centered Lifestyle. The 7th habit was titled “Take Time to Reflect”. I think that a daily reflection period is a very positive and beneficial practice. It’s similar to cultivating a daily gratitude practice. The more grateful you are for what you have, the more things will show up for you. You are receiving every day, you just may not notice. Start paying attention to even the smallest gifts that show up in your life, and say thank you for them. Dedicating a few minutes in the evening to reflect on the happenings of the day is rewarding too. What happened today? How did I respond to my interactions with others? How was I of service today? How was my listening? What was funny? What beauty did I see or feel? What or who did I acknowledge? Just being still and silent and playing back today’s activities in your minds eye is peaceful, calming and meaningful.Here’s Melissa Eislers take on Holiday Reflection…“Before the new year rolls around, spend time reflecting and remembering all that has happened this past year and acknowledge where you are now. Set your calen...read moreCompany and the No-Name Trap
by DW Green — November 9, 2016
In the marketing classic Positioning, authors Al Ries and Jack Trout, probably the world’s best-known marketing strategists wrote that it is unwise to use initials for a company name. They have coined the practice the “no-name trap”. While there are successful exceptions to the initial rule, Ries and Trout warn against using the letter “w”. As “dou-ble-U” is the only letter in alphabet with more than one syllable. Unfortunately I didn’t read the book until after I had named my company…unknowingly falling into the “no-name trap!”I named my company DW Green after myself. It is easy for me to remember and I wanted to honor my parents. Neither is named DW, though DW is my father’s initials. Ries and Trout might still approve because DW Green is only 5 syllables long! And green is a popular word now.When I incorporated DW Green, way back in 1988, my choices from Alaska’s Corporation Commission were Corporation, Inc., or Company. I selected company because of its many positive connotations:- a number of individuals assembled or associated to
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