by DW Green — December 3, 2018Growing up in the 60’s and 70’s, I became a non-conformist, a maverick, and a Beatles fan, always questioning and challenging the status quo. I think that’s why the study of brands is so appealing to me. Branding is about connecting companies emotionally to their customers and helping them differentiate themselves in their markets. It’s about leading, not following. It’s about competing with yourself, making your company better, stronger, staying relevant in an ever-changing world and creating the best possible shopping EXPERIENCE for the customer.Take a look at a different organizational paradigm. Consider refocusing on the deep longings we have for community, meaning, dignity, purpose, and love in our organizational lives. Begin to look at the strong emotions of being human, rather than segmenting ourselves by believing that love doesn’t belong at work, or that feelings are irrelevant in an organization. Begin to see ourselves in much richer dimensions, to appreciate our wholeness, and hopefully, to design organizations that honor and make use of the great gift of who we humans are.In a word, it’s purpose. What is the underlying purpose of your organization?
by DW Green — November 28, 2018Years ago, we did a lot of research on millennials. Our goal was to discover ways we could better connect with them from a marketing perspective. More importantly I learned better ways to communicate and manage millennials at the workplace. Since our beliefs and values are based on our life experience, it’s important to understand the “world” different generations have grown up in.Check out this link on Millennials. This is very interesting. 16 minutes long.Time to study up on Gen Z (also called Homelanders or GenEdge). Here’s the surprise. Gen Z shares generational DNA with their grandparents and great-grands, the Silent generation that came of age in the wake of World War II.read more
by DW Green — November 20, 2018Today and everyday is a time to be grateful. The more we practice gratitude, the more we see how much there is to be grateful for, and our life becomes an ongoing celebration of joy and happiness. When we master gratitude, we perceive God in everything, and our reaction is love and gratitude for the greatest gift, which is life.To live with gratitude is to enjoy every moment of this precious gift that comes from God. Gratitude is one of the greatest expressions of love. To express what is in our hearts is to be truly alive. Just saying thank you will open all the doors to an abundance of life’s blessings from all directions, but especially an abundance of love.Since Thanksgiving is the “official” day to express thankfulness for our blessings, I would like to express my sincere gratitude for clients and staff, past and present, who have provided me with so much joy, knowledge, wisdom and happiness.Thank you all very much and Happy Thanksgiving.DW “Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into a feast, a house into a ho...read more
by DW Green — November 15, 2018I’ve always had an interest in the ego. We all have one, and the fact that our ego effects our relationship with life. I know my ego has gotten the best of me at times.Ego defined: A person’s sense of self-esteem or self-importance. The part of the mind that mediates between the conscious and the unconscious and is responsible for reality testing and a sense of personal identity.I read the following in the November 6th Harvard Business Review. It’s written by Rasmus Hougaard and Jacqueline Carter. An edited version below.“Our ego is like a target we carry with us. And like any target, the bigger it is, the more vulnerable it is to being hit. In this way, an inflated ego makes it easier for others to take advantage of us. Because our ego craves positive attention, it can make us susceptible to manipulation. It makes us predictable. When people know this, they can play to our ego. When we’re a victim of our own need to be seen as great, we end up being led into making decisions that may be detrimental to ourselves, our people, and our organization.An inflated ego also corrupts our behavior. When we believe we’re the sole architects of our success, we tend to be ruder, more selfish...read more
by DW Green — November 6, 2018When we develop Brand Foundations for clients, we begin our work, with what we refer to as the “Soul of the Brand”. Or the meaning of the brand. Over the years, we’ve experienced some apprehension for using the word soul to describe the unique meaning of a business. Like a person, the soul of a business is actually the essence of who the business is. The soul is then seen and experienced as the company becomes that essence. It’s Doing business activities grounded in Being.