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Less Talk, More Walk
I was talking to a good friend yesterday about companies that love to preach positivity, purpose,and culture—but rarely do anything about it. They’ve got the mission statements, the valuesposters, the catchy slogans, maybe even a culture committee ...Read Moreread more
(Good) Ideas
Case Study: Facebook Contests
Jensen’s Make Some Magic Sweepstakes For several years we have managed the social media marketing for Jensen’s Foods in the Palm Springs area, and have run photo contests, instant win contests, and a sweepstakes for “All-American Grilling.” ...Read More

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Blog-O-Rama
The Propoganda of the Mind
I spent years studying political science, fascinated by the mechanics of power, persuasion, and public opinion. I learned about propaganda—how it works, how it shapes perception, how it can turn entire populations toward a particular viewpoint through ...Read Moreread more