Company Blog

Unseen Greatness

by Adam Zack — October 14, 2026

“Everyone has it. Hardly anyone gets the light it needs.”

Most of us aspire to do great things. To leave a mark on the world, or at least on those we know. We all have at least one great quality that defines us and drives us to get out of bed and go to work. There is so much unseen greatness that only requires a little cultivating to bring it above the surface. Think of it like white asparagus. I personally hate asparagus, but pretty much everyone I know loves it, so I am always happy to cook some for them when I’m grilling. So white asparagus never sees the light of day. It looks pale and unnatural. It’s only when it breaks through the soil and into light that it enters the “green vegetable family” and makes all my friends and family who think it’s so great happy. I guarantee that if there was only white asparagus, it would not be nearly so popular. Unseen greatness needs that

light of affirmation to grow. One of the best, most affirming statements you can ever say to someone is “That’s a great question.” Successful speakers do it all the time. Especially in a public setting, someone who has the nerve to raise their hand to comment feels 100% less nervous about it when the validity

of their question is acknowledged. The same goes when you are dining out and when the waiter takes your order and affirms your selection with “Excellent choice” or “That’s my favorite”. The waiter’s tip and your comfort with the restaurant automatically and immediately rises. Affirmation matters and it allows

greatness to see the light of day.