Company Blog

Behind The Noise

by Adam Zack — July 15, 2026

“Everyone wants to be the rock star. But it’s the bass player — steady, unshowy, easy to miss — who actually drives the song, and the store. On learning to hear your backbeat.”

With all that’s been going on in the world these days, I’ve been thinking a lot about music. That won’t

surprise those that know me. I always have to have some kind of noise on, especially when I am driving or cooking. I don’t like doing things in silence. Well, except reading. So with all these thoughts of music bouncing around in my head, I have been comparing what’s going on in our world and our business with the layers in a great song. All of you have a favorite song. One that has a special meaning or just makes you feel good. It may bring you back to a different time in your life that you were happiest, or it may

just be a band you loved. When we hear our music we think of the singer’s voice, the lyrics, the intricate guitar work. So in my deep exploration of the world and my music, I have concluded that it’s what’s

underneath that really drives the song. I concentrate on hearing the bass line and the drum beats. It’s hard to do without really trying. You have to concentrate. To me, that’s what drives the song. Without

the backbeat, it’s a lot of guitar noise and vocalizing with no pace. In our stores, we hear and see the vocals and guitar. Those are the parts that stand out, like the beautiful displays, the cleanliness and the perfectly arranged foods, the exceptional service. Our grocery backbeat is the factors that make the vocals and guitar sing. It’s the maintenance worker who keeps the floors shining, the stock clerk who built the display, the customer service leader who sets the mood. Who provides your backbeat? Everyone wants to be the rock star singer or the flashy guitar player, but the bass player who mostly stands in place and keeps your tunes rocking is the one you want in your band.