Company Blog

The Choir

by Adam Zack — August 12, 2026

“Nobody claps for the choir — and they practice anyway.”

I’ve never given a lot of thought to the church choir. Or any music at church. They get up there, sing or play, and then move offstage. No one claps or yells appreciation. There’s no standing ovation or encore.

The sermon resumes and everyone goes about the rest of their Sunday business. What I didn’t give

any appreciation to was that those church musicians actually have to practice. They practice a lot. The commitment to do something they love for a religion that they are committed to says something very strong about the character church musicians and singers possess. Face it, no one is singing in the

church choir to land a record deal or to even score big tips when the guitar case is passed around. And the hours and hours that they practice and prepare are mostly taken for granted by the congregation.

Which got me thinking about our stores. In today’s ultra busy and often chaotic times, promotions and

store events are going to differentiate you from the chains. People love to go and experience tastes and food excitement. We have to practice and prepare to nail it. Nail it, and they keep coming back, just like

church choir every Sunday.