Company Blog
Weapons and Words
by Adam Zack — October 30, 2024

Make sure your language game is on point, and you’ll see people motivated, customers engaged, and maybe even a few grudges dissolved.
Hard Truths
by Adam Zack — October 23, 2024

“Hard lessons are not welcomed, but suffered.”
Read More – The Triple Meaning of Logos: From Ancient Greece to Modern Business
...read moreFreshman Fears
by Adam Zack — October 16, 2024

One way to make things easier for the “freshmen in life” is to be the mentor you wish you had.
Is it what it is?
by Adam Zack — October 9, 2024

Consistent mediocrity is like handing your competitors a VIP pass to steal your customers.
Don’t take me for granted
by Adam Zack — October 2, 2024

Don’t let your loyal customers feel like they’re just part of the furniture.
Captain Know-It-All
by Adam Zack — September 25, 2024

Your wins vastly outnumber your losses.
Presentation and Punctuation
by Adam Zack — September 18, 2024

Seriously, folks—customers buy with their eyes!
2. Presentation
3. Presentation
Seriously, folks—customers buy with their eyes! If your food doesn’t look great, it doesn’t matter how good it tastes; it’s like trying to sell a sunset in a bottle—nobody’s buying that. Sure, you can entice them with a taste of your delicious (but regrettably named) Ugly Rice Salad, but with hundreds of fresh food options out there, you can’t expect people to sample every hideous dish that crosses your path.Fruits, vegetables, meats, fish, salads, hot foods—they all need to look mouthwatering. That’s why packaging and signage are a billion-dollar industry; they tell the delicious story of your food. But what about the words on that packaging and signage? Since so much of our commerce revolves around food, grammar becomes everyone’s favorite recipe for disaster.Here are some real signs I’ve spotted in grocery stores:
- Banana’s 59¢
- Open Sunday’s 11:00-4:00
- Jam’s and Jellies
- Black Grapeless Grapes $1.48
- Pop Tards 2.69
- Yumbo Jams 3 lbs/$1
- Rot Chicken 7.99 ...read more
Looking Forward to Failure
by Adam Zack — September 11, 2024

“(Failure) is a top-tier learning tool, and—spoiler alert—your wins far outnumber the losses.”
Your Best
by Adam Zack — September 4, 2024

“When you give your best, your employees notice.”
Paths of resistance
by Adam Zack — August 28, 2024

“CAN’T ANYTHING BE EASY!!??”