DW's Blog
Sign of the Times
by DW Green — February 18, 2015
The ole maxim “Signs Sell” is true! But then I guess that’s what a maxim is, an expression of a general truth or principle. In truth, however, the maxim should read “A well-designed sign with thoughtful and intentional copy sell a lot!” Aside from the obvious sign ingredients like product description, price point, accurate spelling, product benefits and so worth, the sign design itself should reflect the purpose, meaning and personality of the store brand itself. Otherwise you are missing a tremendous opportunity to reinforce the unique benefit of your store to your customers. If a picture is worth a thousand words, then a well-designed sign is worth a thousand sales.
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