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Never Do Anything Out of Habit

by DW Green — March 13, 2024

Ask yourself: Is this really the best way to do it?

A worker asked: “Why did you do it this way?” The answer, “Because that’s the way we’ve always done things.” The answer frustrates every good boss and sets the mouth of every entrepreneur watering. The worker has stopped thinking and is mindlessly operating out of habit. The business is ripe for disruption by a competitor, and the worker will probably get fired by any thinking boss.We should apply the same ruthlessness to our own habits. In fact, we study philosophy precisely to break ourselves of rote behavior. Find what you do out of rote memory or routine. Ask yourself: Is this really the best way to do it? Know why you do what you do—do it for the right reasons.

Read More – Just a Chip

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Look for the Genius in Others

by DW Green — March 6, 2024

Tell others about their genius.

Pay attention to the greatness you observe in as many people as possible, and if you don’t see it at first, then spend some mental energy looking for it. The more you’re inclined to think in genius terms, the more natural it becomes for you to apply the same standards to yourself. Tell others about their genius. Be as complimentary and authentic as you can. In doing so, you’ll radiate loving, kind, abundant, creative energy. In a universe that operates on energy and attraction, you’ll find these same qualities returning to you.

Read More – Help

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Attracting New Shoppers

by DW Green — February 28, 2024

Ever wonder how many consumers in your market area have never set foot in your store?

Often times when sales and customer counts are flat or declining, a bold, new visual look and go-to-market strategy can shake up a market. Unveiling a new advertising look can create excitement with customers and employees alike. Plus change is normally a good thing. Non- shoppers are the biggest source for new primary customers and new revenue.Advertising and marketing that is developed in the context of themes and storytelling is the best way to attract the attention of non-shoppers. And the presentation of those themes and story’s must be applied differently to each marketing platform. For example, the print ad that is posted on the website must minimally become an interactive tool to add sale items to a shopping list. A searchable item list is better. It’s very important that advertising and promotions are well integrated into all marketing platforms, including in-store signage. This message and activity integration builds momentum, resulting in more sales and more customers. What makes this all work so well is the planning. The sales benefit alone from just sharing a great plan with employees is amazing.No question that the retail shopp...
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Emotional Connection

by DW Green — February 21, 2024

People are emotionally connected to grocers, as utilitarian as grocery shopping may seem.

This is a repeat blog post from 2019 and ties in nicely to Adam’s post today on loyalty. Though the competitive landscape has definitely changed, the content of the message here, is even more significant.I’ve been an advocate of emotional branding for more than twenty years. A company’s ability to connect emotionally with their customers is a huge, huge benefit and competitive advantage. But it doesn’t happen on its own. Emotional branding needs to be a cornerstone of a company’s brand. It needs to be stated and implemented in every daily activity performed.I read an interesting article by Amit Sharma, in the April 18, 2019 Harvard Business Review, entitled What the Grocery Stores Holding Their Own Against Amazon Are Doing Right. The following is an excerpt from the article.“Emotional connection is another driver of loyalty; our survey found that 50% of consumers are more likely to buy again from a brand that connects with them emotionally or reflects their values. People are emotionally connected to grocers, as utilitarian as grocery shopping may seem. For example, Trader Joe’s, which ranked highly in th...
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Troubling Trend in Email Marketing

by DW Green — February 14, 2024

Engage customers through compelling narratives, foster stronger connections and brand loyalty.

I’ve noticed a troubling trend in email marketing: many retailers are increasingly narrowing their email content to merely an image of their weekly ad, supplemented by links directing recipients to view the complete ad and recipes on their website. While the intent may be to boost website traffic, this approach often neglects the fundamental purpose of email communication. Instead of focusing solely on driving visits, emails should prioritize storytelling. They should convey the benefits of the company, its offerings, and reasons to believe in the brand. Email marketing presents a unique opportunity to engage customers through compelling narratives, fostering stronger connections and brand loyalty. Let us design an email blast for you today!

Read More – The Dirty Work

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Always Love

by DW Green — February 7, 2024

…the love you take is equal to the love you make.

In 1992, Barbara Jordan addressed the Democratic National Convention and railed against the greed and selfishness and divisiveness of the previous decade. (Sound familiar today!) People were ready for a change. “Change it to what?” she asked. “Change that environment of the 80s to an environment which is characterized by a devotion to the public interest, public service, tolerance, and love. Love. Love. Love.”Love. Love. Love. Love. Why? Because, as the Beatles put it, “In the end, the love you take is equal to the love you make.” Not just in politics, not just in tolerance, but in our personal lives. There is almost no situation in which hatred helps. Yet almost every situation is made better by love—or empathy, understanding, appreciation—even situations in which you are in opposition to someone.And who knows, you might just get some of that

Read More – Perfect Revisited

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Complacency

by DW Green — January 24, 2024

Markets are fluid. Nothing is certain or guaranteed.

Complacency, noun:a feeling of quiet pleasure or security, often while unaware of some potential danger, defect, or the like; self-satisfaction or smug satisfaction with an existing situation, condition, etc.In business, complacency is never a good place to be. Whether you’re first in the market or last, no one is exempt from complacency. Be humble and grateful for your successes yet remain focused and vigilant on improving yourself and your operation. Always ask, how can we improve our offerings…our product assortment, our merchandising skills, our customer service, our customer experience? How can we improve our relationships with ourselves, with our staff, with our vendors, with our customers, with our neighborhood and with our community?Remember, markets are fluid. Customers are choosing where they shop everyday. Nothing is certain or guaranteed. Today’s customer maybe tomorrow’s defection.How can we be better today?

Read More – Health Checkup

 

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The Enemy of Happiness

by DW Green — January 17, 2024

Like the horizon, you can walk for miles and never reach it.

I’ll be happy when I graduate, we tell ourselves. I’ll be happy when I get this promotion, when this diet pays off, when I have the money that my parents never had. Conditional happiness is what psychologists call this kind of thinking. Like the horizon, you can walk for miles and never reach it. You won’t even get any closer.Eagerly anticipating some future event, passionately imagining something you desire, looking forward to some happy scenario—as pleasurable as these activities might seem, they ruin your chance at happiness here and now. Locate that yearning for more, better, someday and see it for what it is: the enemy of your contentment. Choose it or your happiness. The two are not compatible.

Read More – Today’s Leader

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Customer Service

by DW Green — January 10, 2024

Delighting a customer will build customer loyalty and ultimately improve sales.

Yesterday I read an excellent blog post by Seth Godin on customer service. Seth’s insight on customer service reminded me of how critical a company’s overall service strategy is determined and implemented.Quoting from Seth Godin’s blog post…“Customer service is a choice.It’s either part of your strategy or you’re paying for your mistake.You can’t cost cut your way to greatness.Great customer service is expensive, but it’s also free. It’s free because delighting a customer who has an issue is the single cheapest way to not only keep that customer but have them spread the word.”Just an operational mindfulness of delighting a customer will build customer loyalty and ultimately improve sales.If you found Seth’s insights valuable, subscribing to his blog is a great way to further expand your knowledge on various topics related to business and marketing.I highly recommend subscribing to Seth’s Blog

Read More – Be Present

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The Ole Tree Crashes in the Forest Riddle

by DW Green — January 3, 2024

Wishing everyone a Healthy and Happy New Year!

Riddles are fun. Well, for me anyway! You know the old riddle: If a tree crashes in a forest and there’s nobody there to hear it, does it make a sound? Well, sound requires an eardrum and a nervous system behind the eardrum. We can say that when the tree falls it makes air vibrate, and if there is anyone around with an ear and an appropriate nervous system, there will be a sound, because sound is a relationship between motion and air and ears. If there’s nobody around, the tree falling will make a vibration, but won’t make any sound. In the same way, a star sends light out into space, but the space surrounding the star is dark unless an object—a planet floating by, for example—enters that space. But if there isn’t anything in that space to relate to the star, there won’t actually be any light there.Wishing everyone a Healthy and Happy New Year!

Read More – I Need you MORE

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