I’ve never believed that the large supermarket chains have all the answers to food retailing issues. No one does.However, some companies like Wegman’s, Kroger, H.E.B, Hy-Vee, and Publix are industry leaders and innovators. Their economy of scale provides extensive research budgets to measure the effectiveness of advertising channels. These companies and others continue to use print ads and broadcast media as an important part of their marketing mix. I imagine if they were not providing a benefit (sales revenue) resources would be reinvested in other channels. Email marketing, social media marketing and loyalty marketing programs are excellent channels for connecting with your current customer base, but less effective in driving new customers to your stores. Markets are fluid, new consumers move in and others move out. Some are aware of your store and your offerings and some are not. Reaching out to new customers via mass media is still viable and an important consideration.
I really enjoyed Adam’s blog today. The power of any relationship activity that builds a personal bond with customers can’t be overstated.This verbal connection reminds me of the non-verbal activity of store signage. Many of our clients use “staff recommends” signage on products that delight department experts based on their knowledge and training. Sharing their expertise with customers at point of purchase help make a meaningful selection for the customer. Sharing that personal knowledge of products with customers reflects on the overall professionalism of the retailer and a reason to believe in the competency and knowledge of the company. Recently I had dinner at a local steak house. The server recommended a bone-in filet mignon. I had never had a bone-in filet mignon and didn’t know such a cut even existed! The taste was awesome! Who would have thunk a bone could add so much flavor to a steak! Shelf signage that points out an expert’s opinion can make a difference with the customers meal and enhances the trust and creditability of your company.
We live in our description of reality. Sometimes when I’m watching network news, I think “what the heck is really going on?” It’s like they’re reporting on two different realities. Which version is true?I read this article, What Makes You Think You’re Right, by Tris Thorp. It’s interesting. Seems there are many different realities!“Have you ever wondered why other people don’t see things the same way you do? Isn’t it baffling that you don’t necessarily share the same viewpoints or beliefs even when you come from the same family? You absorb and filter information through your own experiences, which affects your viewpoints.From a psychological perspective, you have your own internal set of core values, beliefs, memories, and quality of emotion. With every external event you experience, the information comes in and is filtered through your emotions, memories, beliefs, and values. How you “see” yourself, others, and the world you live in will be flavored by what you’ve experienced or believe to be true. What you don’t realize is that it’s only true for you. There will be an entirely different reality for another person, and another, and so on. ...read more
When you have love within you, fear cannot survive.
I’ve been thinking about writing a book; The Life and Times of a Lazy Man. But since I’m lazy, the title may be as far as I get!I receive a weekly email from Dictionary.com. Sometimes there are great words in the email. This week’s email had one of those great words. Lollapalooza. Not a word we use every day. Lollapalooza has a neat sound and the letters in the spelling look pretty cool! Lollapalooza means: an extraordinary or unusual thing, person, or event; an exceptional example or instance. When was the last lollapalooza event you had in your store? How ‘bout planning a lollapalooza Friday. A series of food activities that are extraordinary!Back to being lazy, here’s my blog topic today. The myth of failure. Written by one of my favorite writers, Dr. Wayne Dyer.“This may come as a surprise to you, but failure is an illusion. No one ever fails at anything. Everything you do produces a result. If you’re trying to learn how to catch a football and someone throws it to you and you drop it, you haven’t failed. You simply produced a result. The real question is what you do with the results that you produce. Do you leave, and moan about being ...read more
Well, Mother’s Day is Sunday. The official day to honor our moms. Though I think every day is a day to honor mom. I love my mom. I miss her. I think of her often. She was loving, and kind, understanding, and thoughtful. She trusted her instincts and intuition. I am blessed to have had such a wonderful, beautiful, loving and caring mom.In an excellent book written by Michael Murphy called What I Meant to Say, he describes saying good-bye to his mother as he leaves her home after a Thanksgiving dinner. It’s all small talk as he makes polite excuses for having to leave, which prompts the following tribute. What I meant to say was… How can I possibly say good-bye to the person who was the first to hold me, the first to feed me, and the first to make me feel loved? From a distance I watch you move about, doing the mundane tasks that to everyone else seem so routine. But for me, the tasks you lovingly completed year after year built and reinforced the foundation, the structure that made my world a safe and comfortable place to grow. All that I am and all that I have can be traced back to you. Whatever accomplishments I have made along the way would not have occurred without first believing in myself....read more
Sometimes with design work, retailers prefer designs that literally reflect the subject they represent.According to the ole dictionary, literal is defined as the strict meaning of the word or words, not figurative or metaphysical. To construe words in the strict or in an unimaginative way; matter-of-fact; dull; prosaic. So basically, the word literal refers to the use of words. The problem is that design goes beyond the specific definition of the word or words, good design also conveys feeling and emotion. Grocery shopping is more than a grocery cart. A new or remodeled store is more than new fixtures, new floors and new décor. Design is the opposite of literal. Good design is imaginative, dynamic, and energetic. Good design builds an emotional connection between your customers and your brand. We recently updated a store logo for a client. The new design created a clean, comfortable, and captivating look and feel. The design brought energy and an aliveness to the brand (a word). Amazing.
Since this post has really nothing to do with the food business, I decided to entitle it Food for Thought. In a peculiar way linking the content to Food!I recently attended the Sgt. Pepper’s 50th Anniversary with Classical Mystery Tour concert at the Phoenix Symphony. It was awesome! Yep, I’m an avid Beatles fan! I love their music and the symphony added a deeper dimension to the richness of their songs.One song they performed was I am the Walrus, released in November of 1967. The first line in the song “I am he as you are he as you are me And we are all together… I am the walrus Goo goo g’joob.” “I am he as you are he as you are me And we are all together”.We are One.Om. Goo goo g’joob!
We’re constantly making choices. Every day. Often, unconscious choices, which is to say, we make choices without giving them much if any thought at all. We just do stuff. And sometimes that just doing has negative consequences. I read the following this morning. Dr. Wayne Dyer’s words are a reminder to be mindful of the choices we make in the first place.“Understand that what you think about expands (“As a man thinketh, so is he”). If your thoughts are filled with doubt and you have a closed mind, you will of necessity act upon those closed-minded doubts, and you’ll see evidence of your thinking virtually everywhere you are. On the other hand, should you decide (make no mistake about this, it is a choice) to have a mind that’s open to everything, then you’ll act upon that inner energy, and you’ll be the creator as well as the recipient of miracles wherever you are. You will experience what Walt Whitman meant when he wrote, ‘To me… every inch of space is a miracle.” —Dr. Wayne Dyer
Yep. My impartial and unbiased comment… Adam’s blog today is great!I had written my blog earlier in the morning but thought the content was goofy, or sounded like I was lecturing. So, I thought about changing the topic of my blog. Then after reading Adam’s blog and his comment that the source of inspiration comes from within, I decided to post my initial thoughts.At the risk of sounding goofy or lecturing, I’m trusting my heart, here’s what I was thinking. Learn to listen to that place inside yourself. You have to honor your own path and be able to trust that there is a place in you that knows what is best. There is a tendency to look to others for guidance, but really only you know what is suitable for you. Trust your intuitive heart. The Quakers call it the still, small voice within. When it speaks, listen. If, as you listen to your heart’s intuition, it feels right to do something, do it. The more you listen to your heart’s intuition, the more you stop living by other people’s judgments and expectations. You start doing what you need to do. In trying to decide what to do with your life, listen to your heart.
I try to read an hour or so a day. As I’m reading I will write down a sentence or two of what I just read. My plan is to reread the words at a later date. Sometimes I do. But, mostly I don’t, because I’m too lazy to sort through the hundreds of pages of sentences I have saved with the date I wrote them and a key word description. It’s like a scrambled cliff notes version of many different books!Here’s my list of sentences from last week…Am I at ease at this moment?What’s going on inside me at this moment?See in what way you are avoiding, resisting, or denying life—by denying the Now.Primary reality is within, secondary reality is without.Gratitude for the present moment and the fullness of life Now is true prosperity.When you catch yourself slipping into waiting…snap out of it. Come into the present moment. Just be, and enjoy being. If you are present, there is never any need for you to wait for anything.The moment judgment stops through acceptance of what is, you are free of the mind.To offer no resistance to life is to be in a state of grace, ease, and lightness. The state is then no longer dependent upon things being in a certain way,...read more