by DW Green — July 25, 2018perspective: nounThe faculty of seeing all the relevant data in a meaningful relationship:Your data is admirably detailed but it lacks perspective. Sometimes I think we lose perspective in our decision making. Too often we focus on the seemingly obvious, short-term effect/benefit of our decisions. There’s no right or wrong here, though perspective can add a long-term meaningful view.This week one of our clients requested assistance on a magazine ad for a dog show publication. Here’s the relevant data. The owner has a Champion sheepdog she is entering into a competition. She is expecting to pay for the magazine ad. She’s been involved with show dogs for many years. She is a wonderful person, an excellent and wise leader and has been a client for ten years. It’s been an honor to work with her and her management team. I have three billing choices:
- Bill for time spent at our normal hourly rate.
- Bill for time spent at cost.
- Donate the time to enhance our meaningful relationship.