DW's Blog
For A Guy Who Smells He Sure Is Popular
by DW Green — July 23, 2015
Humor should be a prerequisite to life’s lessons. It helps keep us sane; keeps us from taking ourselves too seriously. It calms our apprehensions and puts life’s imperfections into perspective. Humor is the diversion we need to get us through the trials and tribulations of our lives. Humor is the ability to laugh at ourselves and only to laugh with others. Humor is the defining characteristic between the pessimist and the optimist. Humor may be defined as sudden whim, but being whimsical is not all bad!
Here’s one of my favorite ad themes. Sure garlic isn’t a high tonnage item, but there are many items that be tied into a garlic promotion.
For A Guy Who Smells He Sure Is Popular
And the winner, by a nose, For Most Popular Seasoning is…(drumroll please) …Garlic!” The thunderous applause from people everywhere drowns out the boos and hisses from jealous spices like oregano, cumin and tarragon. After all, garlic is hardly Mr. Congeniality, loudly announcing himself throughout the house at mealtimes, or smack in the middle of a kiss. He’s not terribly photogenic, with his short, stocky body and unkempt goatee. And he thinks he can kick any recipe in town. Is it possible that this bulbous bully has a Napoleon complex?
Maybe. But despite garlic’s egocentric qualities, we have all grown to love him. After all, garlic has been adored for centuries, not only for its robust flavor, but also its magical and medicinal qualities. In medieval times, garlic wreaths hung outside doors was said to ward off witches. Later, in Balkan countries, garlic rubbed on doorknobs and window frame’s was believed to discourage vampires. And today, modern medicine confirms what many cultures have known for centuries: Garlic is healthy. It is a natural antioxidant containing the amino acid alanine, a purifier of the cardiovascular and respiratory system. But despite its healthful nature, it still tastes great. In fact, there are few foods that can resist being seduced by this perfumed prince.
This week Angeli’s Central Market puts garlic on center stage. Choose from our unique selection of garlic products throughout the store. Like exciting garlic pasta sauces from our Grocery department. Fresh garlic sausage from our Meat Department. Garlic bread in our Bakery department. And our Produce Department presents a new crop of Jumbo Garlic you’ll never forget.
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