DW's Blog
Timeless
by DW Green — March 27, 2019
Strong brands are enduring and successful over time.
Time is just an illusion. Albert Einstein said, “The distinction between past, present, and future is only a stubbornly persistent illusion.” Hmm.
Well, this blog post is not about time as an illusion, but indirectly, it is about time.
In my view a company’s BRAND is its most important asset. Strong brands are enduring and successful over time. Weak brands not so much. Wise leaders protect their brand by investing in their brand image. The brand is what connects their business with their customers, community and employees. Controlling expenses is critical but not at the expense of diluting or harming the brand. Marketing and promotional design must reflect the nature and professionalism of the brand. Poor design can have a negative effect on the relationship between the brand and its stakeholders.
2019 marks the 100th Anniversary of the National Football League. Impressive. Even with their recent hiccups, the NFL is a very successful and enduring brand!
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