Company Blog

Over Promise and Under Deliver

by Adam Zack — April 13, 2022

Promise fair prices and a convenient way to keep our customers’ families fed and healthy.

Remember two years ago when the president promised that the Covid pandemic would be over by Easter? It was something that everyone wanted to hear and believe, but as you know it just wasn’t true. More than any other holiday, Easter is based on belief and faith. Belief in resurrection and afterlife. Belief in forgiveness and redemption. Belief that hollow chocolate bunnies and dyed eggs are delicious and fun. OK, that last one is more provable than any of the other beliefs surrounding Easter. Like that promise two years ago, as retailers we have to promise to deliver what we can actually do. We promise clean stores and friendly service. We promise freshness and selection. We promise fair prices and a convenient way to keep our customers’ families fed and healthy. Unlike promises that can only be verified after death or science, our promises are easily fulfilled. And when we fail to live up to them, our customers start looking for another store that will. Or another president.