DW's Blog

Don’t Let Your Attention Slide

by DW Green — August 9, 2023

“Einstein didn’t invent the theory of relativity while he was multitasking at the Swiss patent office.”

Winifred Gallagher, in her book Rapt, quotes David Meyer, a cognitive scientist at the University of Michigan: “Einstein didn’t invent the theory of relativity while he was multitasking at the Swiss patent office.” It came after, when he really had time to focus and study. Attention matters—and in an era in which our attention is being fought for by every new app, website, article, book, tweet, and post, its value has only gone up.

Attention is a habit, and letting your attention slip and wander builds bad habits and enables mistakes.

You’ll never complete all your tasks if you allow yourself to be distracted with every tiny interruption. Your attention is one of your most critical resources. Don’t squander it!